Iris van Herpen creates a modern vision of haute couture, mixing craftsmanship and futuristic digital technology. Fashion becomes art form that expresses desires, moods and culture of the designer. The reality is revalued according to the canons individualistic and feminine. Old and forgotten techniques come back to life thanks to the contrast with innovative materials and avant-garde.

Iris' fashion moves away from the conception of purely functional and devoid of content of clothing and is covered with an added value, becoming a form of self-expression. The constant collaboration of van Herpen with scientists, artists, architects, filmmakers, choreographers and singers, creates innovative materials and treatments that fully express his desire for interdisciplinarity.