New flagship store of the brand of glasses Papyrus opens in Seoul. The building is a project of the design studio Wallga Associates (Chil Sung Park and Baek Jong Hwan). The interior design is very contemporary specifically studied to enhance the product display. The total black look of the floor and the almost total absence of light create an atmosphere of absolute elegance.

The goal is not to attract the customer on a product, but to place it in an extrasensory world.

The exterior of the store is made in such a way as to resemble a giant safe, so anyone who enters has the feeling of being able to learn of a magical secret.