My Boon, division of Shinsegae’s “Boon the Shop”, opens a new shop in the fashion district of Gangnam-gu of Seoul. The space designed by the New Yorker studio Jaklitsch / Gardner Architects is focused on young, healthy lifestyle and is designed to sophisticated global shoppers.
The shop is divided into three zones: an area dedicated to clothing and footwear, one to a juice bar and café, and another hosts a gallery intended for accessories and personal items. The black, white and natural tones define each of the three different areas. The louvered ceiling and wood flooring are dynamic element of continuity between the different environments.
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