The new store in Milan Antonia is a collaboration between the fashion guru Antonia Giacinti and the architect and designer Vincenzo De Cotiis. The multi-brand boutique is situated within the historic Palazzo Cagnola. The environment is an expression of a visionary creativity that expands the environments to make them more engaging and exciting.
The space comes from a constant search of contrasts and a stable balance between past and future. The interior design studied by the architect is inspired from many different shapes and artistic movements and offers a careful rereading of monumentality and magnificence of the historic building mitigating the excessive grandeur.
There are no clear boundaries between the exhibition space and the exposed elements or areas between men and women that differ only in the choice of materials and color gradients used. Brilliance, liquidity and transparency become the characteristic elements for creating a comfortable shopping experience and a friendly atmosphere like that of a house.
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