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Alexander Wang
SoHo . New York
Alexander Wang . SoHo . New York . Ryan Korban
The design of the Alexander Wang store in Soho in New York City is a collaboration between the talents of Wang, of his close friend and interior designer Ryan Korban and of the architects of Kramer Design. The interior design reflects the aesthetic concept of the brand, based on minimalism monochrome.
Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban

Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban
The piece of resistence of the store is a giant metal cage; a sculptural structure that in correspondence with the change of season is changed from installations by artists and designers that provide customers new experiences associated with the concepts from which the collection on display took shape. So the visual merchandising becomes art.
Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban

Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban

Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban

Alexander Wang . SoHo . New York . Ryan Korban
Alexander Wang . SoHo . New York . Ryan Korban

Alexander Wang . SoHo . New York . Ryan Korban
Category:  STORE
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