The design of the Alexander Wang store in Soho in New York City is a collaboration between the talents of Wang, of his close friend and interior designer Ryan Korban and of the architects of Kramer Design. The interior design reflects the aesthetic concept of the brand, based on minimalism monochrome.
The piece of resistence of the store is a giant metal cage; a
sculptural structure that in correspondence with the change of season is
changed from installations by artists and designers that provide
customers new experiences associated with the concepts from which the
collection on display took shape. So the visual merchandising becomes
art.
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