The Hybrid shop is the new shopping experience launched by Pinko in occasion of the Milan Fashion Week.
The flagship store in corsi Venezia 5 was literally revolutionized in the optic of a new concept retail. The purchasing and selling logics are completely converted for giving space to a mix between real and virtual world.
The flagship store in corsi Venezia 5 was literally revolutionized in the optic of a new concept retail. The purchasing and selling logics are completely converted for giving space to a mix between real and virtual world.
The new formula of exhibition, created by a brand which is from always focused on innovation, provides the alternation of classic dummies podium on which are exposed whole outfit and touch screens that offer the chance to discover the entire collection through a series of rendering and images and to purchase items not physically present in the store that will be delivered home to those who buy them.
In addition to the concept of purchase is also that of e-commerce to be called into question. The Hybrid shop in fact allows to enrich the virtual shopping of a character of self-gratification and to transport it from the private to the public sphere. So the digital meets the real in view of the direction of future development of retail.
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