The design of the store is thought to make live to the consumer an real experience, sensual and seductive. The sophisticated minimalism carefully hides some stratagems used to create immersive atmospheres, such as the wooden wall carved from five hundred laser, specifically designed to emulate the feel of the smoke of the Arabic incense. The perfumes, supported by holding devices in metal, seem suspended at the level of the eye of the consumer to create greater interactivity.

The look of the client is then guided by a laser at a multimedia wall black mirror on which are reflected lights already proposed on the wall of wood with different shades. Also ten LCD screens are part of the reflective wall and on each one are proposed with switching screens particular products belonging to an exclusive collection. Inside the store was also obteined a private area with details from the softer shapes, designed to allow customers a more intimate shopping experience.